Tuesday, September 04, 2007

Cheap, chic and socially responsible

Lately, people have been wearing different colored silicone bracelets. Does this have any meaning?

The trend started with Lance Armstrongs LiveStrong bracelets. It was a fundraising idea were they sold yellow bracelets to raise money. By purchasing one, you supported the fight against cancer. Since then, other custom silicone rubber bracelets have come out supporting different causes, each represented by a different color. Rubber wristands are not just a fad or a fashion statement. They are relatively low in price but they make a big difference.

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